Ideas For the Future

And Advertising Age chimes in on the changing face of magazine advertising

Ad Age Media Guy column

Instead of Lucky magazine including a page of post-it ready tabs for readers to use to earmark future purchases, why not download the Lucky issue onto an iPod with internet access and let the readers purchase the items directly, sparing the using of those post-it tabs.

Genius, says I, who hates trying to remember what she tabbed to purchase in what issue.

Yes, I'm a fashion junkie. What are you laughing at?